Shortly after the premiere of their sitcom “My Name is Earl,” NBC introduced a marketing campaign so annoying that I had to change the radio station any time that it came across the airwaves. The premise of the advertisements was that we were supposed to be listening in on a normal conversation that several co-workers were having on their lunch break. I can’t recall the exact wording, but it went something like this:
“Have you guys seen that new show on NBC with Jason Lee?”
“You mean that guy from the movies? I love him!”
“Yeah, he’s so funny in this show! Let me tell you what the show is about...”
As you can see, this “conversation” is about as believable as the questions in Parade magazine. “I just love that Dennis Quaid! Can you tell me what he’s up to?” “I loved Baby Geniuses Two, is it too much to hope that number three is in the works?”